specifiers have a hard time changing a product that has been standing the test of time for hundreds of years so efficiently - but it can be done . People fear change , but the outcome of not changing is worse . If we start using lower-impact cement , the environmental footprint of the whole concrete ( and construction ) industry changes dramatically . We need to accept that the concrete of yesterday will not , and cannot , be the concrete tomorrow .
What do you envision we will see from Holcim in the coming 12 months ? It ’ s an exciting time as we ’ re finally starting to see changes in how the construction industry prioritizes our sustainable future . We ’ re growing quickly , but we only invest in businesses that are committed to this cause – like those businesses we acquired this year .
We ’ re amidst innovative R & D projects to replace materials that can be scarce and / or have high environmental impact .
At the end of the day , we ’ re focused on our customers . So we have many projects in progress that make our customers ’ jobs easier , faster , and ultimately , reduce labor . This will include unique advancements in insulation and even transportation , focused on lower costs and higher efficiency .
12