Abercrombie & Fitch Co .
This dialogue between customer experience and fulfillment has been essential in the rollout of Abercrombie ’ s latest offering : same-day shipping from stores . “ We have a test and learn methodology , and it ’ s an initiative that performed really well with our test markets ,” Larry says . “ Clearly , we have a subset of customers who have a need for this service , and now it ’ s available from virtually all our stores in North America , as well as stores in the UK .”
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