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journey . They simplify the process . Their focus on personal service removes the need for automated call centres . When customers call , they answer . There is no ‘ press one for this , two for that ’ automation . They just have real people answering the phone .
Our team is our business . Our people have flair , spirit , confidence , enthusiasm , and energy but most of all , they are creative perfectionists .
Everything we do , our ‘ Modus operandi ’ if you like is underpinned by our brand values . This is nicely summed up by Cambridge University ’ s definition of the word panache : “ A stylish , original and very confident way of doing things that makes people admire you .”
That ’ s why we ’ re called Panache Cruises …
What companies do you admire and why ? As a consumer myself , I value excellent customer service above everything else . This is the principal reason why everything we do at Panache Cruises is focused on delivering the highest possible levels of service . Quite literally , nothing is too much trouble .
There are several brands which stand out for me , and these include First Direct , John Lewis and Virgin Atlantic . All these brands have elevated their service levels , and in doing so , have differentiated themselves from their competitors .
I also greatly admire brands that have the confidence to break the mould and do things differently . Tesla is a great example of a disruptor within the car sector . Tesla had the confidence to lead the charge for pure electric vehicles . Their approach was original , and they entered the market with great flair and confidence .
Looking ahead , what exciting developments or new offerings can passengers expect from your luxury cruise company in the coming years ? We have huge plans for our new Founders loyalty programme , which we have only just launched . With ambitions to become the most rewarding loyalty programme in the luxury and ultra-luxury cruise sector , our new rewards programme will offer cruisers a wide range of value-added benefits .
It is our schedule of Founders cruises which sets our loyalty programme apart . Hosted by myself and our growing list of celebrity ambassadors , our Founders members can access some truly exclusive itineraries with a range of immersive talks and excursions that are not available anywhere else . Three Founders Cruises will take place annually and will be available to existing Panache Cruises customers at very special rates .
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