North American Executive Issue 101 2024 | Page 45


Freedom ’ s


Uncovering the business advantage
By Jill Taylor

Freedom in business can be a tricky concept , yet vital to success . As leaders , we have dedicated ourselves to the stewardship of our company , juggling the expectations of the board and the pressures of the economy . Tasked to manage profit , employees , the customer , and all the outside forces from unions to the UN , how can freedom figure into these relationships in a meaningful way ?

What does it mean ?
Cultivating freedom depends upon your powers of observation and the ability to reflect on those observations . This on-going process will free you from habitual habits of mind , allowing decision-making to move forward in fresh , innovative ways .
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