North American Executive Issue 101 2024 | Page 61

_________________________________________ Buckman
’ s Inc / Buckman ’ s Ski & Snowboard Shops

Jeff Buckman , the current President of Buckman ’ s Inc & Buckman ’ s Ski & Snowboard Shops , has worked at the business for his entire life . Started by his dad in 1971 out of necessity , Buckman ’ s Inc began as a small side business when he couldn ’ t find somewhere to buy pool chemicals locally . A plumber and heating engineer by trade , Buckman Senior used his own premises to store the pool chemicals in the summer and then , faced with the empty space in the winter , was encouraged by an employee to utilize it for ski supplies .

“ When I left high school , I went to work for my dad , and he suggested that we try to make a bigger business out of the ski side , with me concentrating on it . So , I was a plumber by day , and at night and on Saturdays I worked in the ski store . One customer led to another ,
We do whatever is needed to take care of the customer
and that one ski shop founded in the early 1970s is now seven ski shops and a large online business , providing everything from Chapstick to skis and snowboard and apparel ! We also have a large ski and snowboard rental business along with a ski and snowboard service repair center .”
In the ski retail world , Buckman ’ s Ski & Snowboard Shops was one of the first to launch an online store , and it has continually added new domains through acquisition , right up until April 2023 when it obtained www . skis . com and www . snowboards . com . “ We are looking forward to developing those ,” reveals Jeff . “ The products are delivered by us , but the URLs remain as they were , so customers can visit those two sites in the same way they always have , and we get to reach more people with more products !”
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