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Ten questions with James Cole , Founder & CEO , Panache Cruises
With the ambition to disrupt the cruise sector , James Cole ’ s Panache Cruises is raising the flag for new standards of luxury and customer service . Recently launched in the US , the business continues to evolve and innovate .
NAE asked James to share some of his business wisdom .
Let ’ s start with an introduction to Panache and its operations – how would you describe the company and its services to NAE readers ? Launched during the Covid-19 pandemic in July 2020 , Panache Cruises is the UK ’ s fastest growing luxury and ultra-luxury cruise retailer . Since then , the business has seen exponential growth . At the end of 2023 , the Panache Cruises team will be achieving an annual turnover of £ 20m +.
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