North American Executive Issue 102 | Page 11

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Interview neighborhood means I understand that the people there have real responsibilities and a lot to manage to stay above water financially . The last thing they want to hear is some famous person telling them what they should be doing .
“ Bioheat ® fuel offers a feasible choice , in a time when a lot of people feel like they ’ re being forced to make changes that they can ’ t afford to make . At the same time , they feel like they aren ’ t doing enough for the planet . This is an action that can be taken by a lot of people without really changing their way of life . That was important to me .
“ We live in a divisive time and there are loud voices at either side of the debate . I would suspect that most people care about the environment , and they want to live on a clean planet , they will make greener choices if the options are there , to enable them to make their home healthier and their environment better . They may not even be 100 percent convinced their home heating oil is hurting the planet , but they might believe it has an effect inside the home . I certainly thought as a ten-year-old kid that the heating tank in the basement smelled bad , and I didn ’ t think it was healthy . If they use Bioheat ® fuel to clean up their home , essentially , they are deciding to also help the environment .”
Reusing waste
Another aspect of Bioheat ® fuel that appealed to Donnie was that it diverts waste that was headed to landfill and makes it useful . “ I appreciate the benefits to be gained from turning used cooking oil into useable fuel - I have even seen some of this waste on a personal level at our restaurants [ wahlburgers , a restaurant and bar chain owned by Donnie and his brothers Paul and
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