North American Executive Issue 102 | Page 72

Hyster-Yale _______________________________________________________________________________________________________

As an industry leader , Hyster-Yale Group ( Hyster-Yale ) designs , engineers , manufactures , sells , and services a comprehensive range of lift trucks and aftermarket parts under the Hyster ® and Yale ® brands . With over 90 years of experience , Hyster-Yale is well-equipped to meet the specific materials handling needs of customers ’ applications .

The business boasts a strong global presence encompassing manufacturing facilities , product development centers , and sales services . Specifically , its regional product development centers span five continents , with locations in the US , China , Italy , the Netherlands , the UK , India , and Japan .
Originally two separate entities , the company ’ s history has been marked by several innovations under the Hyster and Yale brands that have helped propel the industry forward . Yale was responsible for introducing the industry ’ s first batterypowered , low-lift platform truck , for instance , as well as the first fluid coupling transmission , and the first hypoid drive axle . Hyster , on the other hand , launched a revolutionary product , Monotrol , a pedal for speed and direction control that was patented in 1959 and is still in production today .
Innovative technology
The brands ’ spirit of innovation is certainly still present today , with Hyster-Yale working to bring improved products to market using innovative technologies like electric counterbalance trucks and hydrogen fuel cell technology . Tracy Hixson , Vice President of Global Supply Chain at Hyster-Yale , joins us to discuss the company ’ s evolution and continued success , as well as how it has navigated the complex challenges of the last few years . 72