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operations of the association and the important work it does for its members .

“ When looking for our ideal spokesperson , we did seek help from Talent Resources , but we had a gut instinct about Donnie being the right choice ,” Donnell begins . “ He possessed many of the characteristics that the Clean Fuels team knew would be of high value . Reaching new and different audiences was a priority and being able to reach his followers , who are a unique demographic , is a great opportunity for us and something that we ’ re very excited about .

“ He ’ s come to be a strong proponent and we were surprised by how much time he spent learning about the product . He has continued to remain involved with us to learn more . He does appreciate , especially in the heating oil industry , that these are small , local companies that need help with this kind of industry transformation . He ’ s excited to be a part of telling people about it . We ’ re very happy about that collaboration .”

Sustainable solutions

But of course , there is more to the operations of Clean Fuels than just the Bioheat ® fuel campaign . Acting as the national trade association representing the biodiesel , renewable diesel , and sustainable aviation fuel ( SAF ) industries , Clean Fuels now represents approximately 150 companies in nearly all 50 states , varying from Fortune 100 companies to small , family-owned producers . It also serves as the coordinating body for research and development in the US , comprised of state , national , and international feedstock and feedstock processor

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