North American Executive Issue 102a | Page 44

New Pendulum _________________________________________________________________________________________________
the world ’ s best products for leaks , drips , and spills , alongside excellent service . Our name certainly leads to a lot of fun conversations with people , and it helps to set a tone that we ’ re a company that not only prides itself on excellent products and service , but that we like having fun , too .
Complex , comprehensive holdings
“ Over the years and following explosive growth , New Pig grew into the number one brand of industrial absorbents worldwide , helping facilities respond to every type of leak , drip , and spill imaginable . As New Pig grew , its parent company the New Pendulum Corporation ( New Pendulum ) grew alongside it . The New Pendulum family of companies now represents complex holdings including thirteen companies across nine countries and more than 750 employees . For example , one company actively sells through 13 different and distinct sales channels , and another has more than 1300 distribution partners . Despite the complexity and moving parts , we are ultimately a family-managed corporation that seeks to acquire and build for the long term .”
While the companies under New Pendulum are wide-ranging , they ’ re united by their focus on the needs of modern manufacturing and the B2B sector .
“ New Pig , the largest and most well-known of the companies , is the world leader in products for leak and spill management with over 5000 products ,” he elaborates . “ The offering ranges from original
Clark
Stapelfeld ▶
PIG ® Mat and products for responding to industrial leaks and spills to large scale containment for equipment . In the last decade , we have had significant success entering commercial and retail environments with products to reduce slips , trips , and falls , led by PIG ® Grippy Mat .
“ We have four very distinct international operations , each serving the specific needs of markets in the UK , EU , India , and China . In 2011 , we spun off New Pig Energy to allow for greater focus on largescale engineered containment exclusively for the distinct needs of shale gas drilling operations . Another company under the umbrella , SpillTech , is a manufacturer of polypropylene sorbents , with significant focus on oil and gas and serving mid-market distribution partners . Interpak is an ISO 9001 certified broad-spectrum rotational molding operation , which specializes in custom products and containers .
Expanding around opportunity
“ Our most recent acquisition is MasonWays , a leading manufacturer of rotomolded products serving convenience , retail , and grocery segments . Their products range from the industry ’ s widest dunnage rack and display base offering to the windshield service centers you might recognize from gas stations and fuel islands . This acquisition is merging into the tactical phase of operations , sales , marketing , and supply chain . We are fortunate to have this phase led by Mark Woytowich , New Pendulum
VP , Strategic Integration , who brings more than 30 years of product and international unit experience to the effort . Ultimately , our approach is always centered on expanding around opportunity , whether adjacencies or via acquisition . We ’ re constantly looking for new opportunities that fit our criteria .
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