North American Executive Issue 102a | Page 46

New Pendulum _________________________________________________________________________________________________
“ As a nearly 40-year-old company , we recognize that organic growth is not going to provide the level and speed of growth that it has in the past . So , to continue building on our capabilities and competencies , acquiring companies outside of our core business is a very appropriate approach to growth . Over the years , we have managed to successfully navigate an omnichannel approach to sales and marketing , and that requires the existence of considerable operational and marketing abilities . Leveraging these capabilities across portfolio entities is a key part of our strategy . When New Pendulum explores an acquisition , regardless of the focus of the business , it is because we believe there are specific opportunities for longterm growth , centered around our areas of expertise . We have found that unlike most in the acquisition space , we focus on businesses to invest in , as opposed to treating the acquisition as the end investment . That longterm approach is a significant reason why of the thirteen companies New Pendulum has created or acquired , we still hold twelve in our portfolio .”
Clark was originally planning on attending law school . However , in the fall of his junior year of college , New Pig experienced one of the more pivotal moments in its history when a fire wiped out a 65,000 square-foot customer service and distribution center at its Tipton headquarters . “ Fortunately , it was late in the evening and the small crew on shift managed to detect the problem and evacuate the building with no injuries ,” Clark recalls . “ I remember seeing the story on the news while I was away at college . I called my father and he said : ‘ You ’ re studying business . Want to get your real-world MBA ? Come home and watch this .’ Fortunately , I took his advice . The company lost virtually all its inventory , in addition to the call center . As a mailorder catalog company in a time before e-commerce really existed , it represented the loss of all the core operational functions that
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