North American Executive Issue 102a | Page 52

New Pendulum _________________________________________________________________________________________________
Our approach to ESG is ultimately practical and purpose driven
New Pig often has as much to learn from the entities that New Pendulum acquires as the other way around .”
The organization extends this ethos to the wider community and its approach to social responsibility . The Giorgio Foundation is a case in point . “ The foundation was created by my parents and my sister in 2014 , and is named for my sister ’ s son ,” Clark elaborates . “ When Giorgio was a small child , they started noticing he was missing significant developmental milestones . At age five , a neurologist correctly diagnosed it as Neurofibromatosis Type 1 ( NF1 ). NF1 affects one in every 3000 births , leading some researchers to refer to it as ‘ the most common disorder you ’ ve probably never heard of .’ Essentially , NF1 turns off a single gene and when that one gene fails , it can lead to disfiguring , debilitating tumor growth and bone deformities as a child grows . Currently , no surgery or treatment can stop it . The Giorgio Foundation is carefully structured so that every single dollar donated goes directly to groundbreaking NF1 research . Generous support from donors of all sizes has funded more than $ 3 million of research since 2016 , which has led to some truly groundbreaking developments . I ’ d encourage readers to learn more at endnf1 . org , and to please consider donating .”
Investing in product development
Alongside social responsibility , the business takes its environmental governance equally seriously . “ Our approach to ESG is ultimately practical and purpose driven . In the case of New Pig and our international entities , SpillTech and New Pig Energy , those businesses are directly focused on preventing harm to people and the planet .
From helping facilities worldwide comply with environmental regulations to providing a range of products for environmental cleanup and protection and worker safety , our companies tend to play a very direct and tangible role in sustainability efforts .
“ Andy James , New Pendulum VP , Marketing and New Pig CMO , has also now spent more than a decade on faculty at The Pennsylvania State University teaching his Sustainability Driven Innovation course . A few years ago , he created New Pig ’ s Spill Risk Algorithm to help facilities understand their specific spill risk profile and how exactly to reduce those risks . That process has 13 international patents and has been instituted in thousands of facilities worldwide ,” Clark shares .
Looking ahead , Clark believes that the organization will face the same macroeconomic headwinds as everyone else . “ Our goal , as always , is to continue to provide excellent products and customer service . We will continue moving forward and finding new opportunities just as we have for the last 40 years , as well as continuing to expand our product offerings in ways that are meaningful and helpful to our customers .
“ From a New Pendulum standpoint , I certainly hope to see increased deal flow and more successful acquisitions . From a New Pig standpoint , I would hope to see us taking our considerable brand strength into areas and segments that our analysis suggests will be fruitful and helpful . We believe that classleading products and excellent service are always in demand , so our challenge there is specifically identifying those next areas where we can bring value and where customers need us ,” he concludes . “ Ultimately , we ’ re willing to invest in those opportunities , which will likely mean considerable investment in our product development capabilities .” ■
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