Hyster-Yale _______________________________________________________________________________________________________
. . . transforming the way the World moves materials from Port to Home
“ Yale goes back a particularly long way , when it was founded as a lock design and manufacturing company by Linus Yale in the 1840s ,” Tracy opens . “ It specialized in expensive , handmade bank locks but diversified to add materials handling equipment to its portfolio , becoming the largest employer in the Stamford , Connecticut area .
“ Hyster , on the other hand , is a company based on the West Coast working predominantly within the logging industry . Originating as a manufacturer of winches and lifting machines for the timber industry , its name comes from a logging term , as legend has it that loggers would call out ‘ hoist er ’ before lifting a load . It launched its first forklift trucks in 1934 , gradually gaining a reputation for its durable machines .
Brand propositions
“ The two brands came together under family ownership , transforming into a twobrand forklift company that was later made public ,” he narrates . “ Since then , we ’ ve been transforming the way the World moves
materials from Port to Home under multiple Forklift Brands . We also have subsidiaries
76