NAE Issue 100 2023 | Page 8

If we start using lower-impact cement , the environmental footprint of the whole concrete ( and construction ) industry changes dramatically

If we start using lower-impact cement , the environmental footprint of the whole concrete ( and construction ) industry changes dramatically

What are you working on at the moment ? We underwent a rebrand this year - transitioning Firestone Building Products to Holcim ’ s Building Envelope Division and transitioning the Firestone roofing , wall and lining systems brand to a new brand name , Elevate .
Holcim Building Envelope is our new center of excellence for roofing , wall , lining and waterproofing solutions for commercial and residential customers around the world . And Elevate symbolizes Holcim ’ s continued commitment to deliver superior quality and innovation with advanced building solutions . I am laser focused on bringing more solutions into our portfolio through both organic innovation and through mergers and acquisitions . The goal is for the Holcim Solutions & Products business unit is to generate more than 30 percent of Holcim ’ s revenue by 2025 , and we are well on our way .
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