North American Executive Issue 101 2024 | Page 105

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Rockwell
Developers
“ While we model our behaviors on those firms that I look up to in the industry , in terms of design , we aim to be distinctive . We value classic , timeless aesthetics , but we also vehemently embrace creativity and avoid repeating the same designs . We enjoy the unique outcomes that each project brings , and our passion for what we do is what keeps us motivated and excited to wake up and get to work each day ,” Danny enthuses .
Rockwell endeavors to equip its clients with the necessary resources to make informed decisions throughout the construction of their dream homes . This is made possible thanks to the company ’ s team of passionate and caring workers . Danny reveals his secret to keeping his workforce motivated : “ To keep everyone ’ s motivation high , we strive to treat our tradespeople very well . We thoroughly understand their value , and frankly , it doesn ’ t cost anything to treat people with respect , to pay them on time and to praise them for their hard work . To me , our company culture revolves around mutual respect , no matter the person ’ s role within our projects .
“ Moreover ,” he continues , “ that respect extends to our clients . Having experienced the challenges of building my own home , I understand the difficulty of making decisions throughout the process , whether selecting hardware for cabinetry or deciding on the color of the slate roof for example . That ’ s why we approach our clients with compassion , recognizing that they are likely to be making some of the most significant financial decisions they have ever had to make , and that they rely on our expertise ,” he affirms .
From managing personalities to expectations , the business has successfully navigated its fair share of challenges , including the often-inevitable cost and budget fluctuations . As such , Danny is a firm believer in the importance of building relationships by offering support and advice even prior to commencing a project . Along
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