North American Executive Issue 101 2024 | Page 98

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Fresh flavor ideas
Following the success of the Screamin ’ Sicilian , Palermo ’ s has introduced additional brands , namely Connie ’ s and Urban Pie . Nicholas explains how the company was compelled to create new products within the Urban Pie lineup due to the impact of the pandemic . “ In 2017 , we introduced Urban Pie , featuring a range of frozen pizzas that combine exceptional flavors such as pesto , chicken sausage , and sun-dried tomato sauce . Our aim was to revolutionize the concept of frozen pizza . During and after the pandemic , there was a growing demand for diverse , tastier snack options . Although the Screamin ’ Sicilian offered an excellent stromboli , Urban Pie lacked snack choices . Therefore , we developed these bitesized mini calzones which are available in four fantastic flavors : Chicken Pesto , Pepperoni Rosa , Spinach and Mushroom , and Sausage Ricotta ,” he continues .
To create such original products , the company has developed a very thorough and
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