________________________________________________________________________________________________________________________
It ’ s crucial that we have technology , people , and processes working symbiotically to deliver value , as the combination of those things is greater than the sum of its parts
Abercrombie & Fitch Co . ( A & F Co .) is a leading , global specialty retailer of apparel and accessories for men , women , and kids through five renowned brands . With an extensive global network , A & F Co .’ s supply chain is a critical function to ensure the business delivers excellent customer service regardless of how the customer interacts with the brand or where they are located .
With consumer demands constantly evolving , retail can be a challenging landscape . However , by leveraging strong working relationships to understand the unique elements customers are demanding , A & F Co . constantly stays ahead of the curve . Larry Grischow , Executive Vice President of Supply Chain and Procurement , reveals more about the business .
“ 2023 was a very exciting year for A & F Co .,” Larry opens . “ A & F Co . has undergone a significant transformation in recent years , a large part of which has been our digital revolution ,” he continues . “ We recognized that a high proportion of our customers interact with us digitally , using our website or mobile app to place orders . With the mindset of putting our customers first , our key foundational elements are unifying data , modernizing our technology stack , and embracing new methods by moving to a more agile product-based way of working .
“ As a customer-obsessed business , our supply chain puts customers at the heart of everything we do . We want to work together to identify which areas cause the most friction and eliminate those points to add value to the customer experience . Based on this principle , we ’ re making meaningful improvements to our fulfilment and post-fulfilment services , as well as driving efficiencies across the entire supply chain .
68