___________________________________________________________________________________ Abercrombie & Fitch Co .
“ In the parcel space , for example , we ’ ve implemented advanced tools to help us optimize the speed with which customers receive their order , but also to identify the most cost-effective option . We ’ ve focused on optimizing our parcel network , including further diversification . As a company with a global presence , we must find ways to drive decision-making as close to the customer as possible to ensure that model is successful . By leveraging relationships with regional carriers like OnTrac and putting advanced digital tools in place , we continue to deliver solutions that meet or preferably exceed customer expectations .”
Data-driven decision making
Another area that has seen significant transformation is A & F Co .’ s post-fulfilment service . “ We ’ ve invested in innovative technology that allows us to provide an elevated level of service to our VIP ‘ loyaltytier ’ customers with benefits like fast refunds ,” Larry adds . “ We ’ re also applying modern tools and technologies to tackle the issue of retail fraud in the US . With public information showing the extent of the problem , we ’ re using smart algorithms to make the best decisions and ultimately , to protect our customers .
“ We ’ re currently wrapping up a project to enhance and modernize our visible tools , which will enable us to make decisions much faster . With evolving technologies like AI dominating conversations , we currently have several test-and-learn AI implementations ongoing , most of which are on making the associate-facing side of the supply chain more efficient .”
However , Larry is keen to highlight that although technology is a key part of A & F Co .’ s digital revolution , people and processes are of equal importance . “ It ’ s crucial that we have technology , people , and processes working symbiotically to deliver value , as the combination of those things is greater than the sum of its parts ,” Larry states . “ In terms of processes , we ’ re leaning into more agile ways of work and focusing on data-driven decision making .
“ On the people side of things , we strive to maintain our wonderful company culture and we ’ ve been certified as a Great Place to Work for the last three years . One of our values is to see everyone as a leader regardless of their position ; we encourage everyone to demonstrate leadership qualities like staying curious and pushing boundaries . We see our corporate purpose as being there for not just our customers but our associates as well ‘ on the journey to being and becoming who they are .’ Our goal is therefore to build a culture where people bring their best selves to work every single day .”
Logistics is also a critical area of the supply chain , especially as organizations must navigate the challenges and disruptions across the globe . “ If we think about the
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